Rachel Jorrie Farber, Founder
Rachel earned her bachelor’s degree in Science and Business Administration from the University of Texas at Dallas. She has always had a passion for health, happiness and wellness which carries through to both her personal and professional life.
Rachel is involved with various activities that promote her passion for wellness by practicing martial arts, teaching yoga, and volunteering. She volunteers, along with her two sweet dogs, to visit hospice patients.
Rachel is always looking for ways to make her, her family, and others healthy and happy. She teaches yoga to underprivileged young women, as well as in a studio when she is not serving families for Senior Living Specialists in San Antonio and the Dallas office. Rachel also enjoys spending time traveling the world with her husband or at their place in the country for some down time.
Her fond memories of spending weekends with her Great Grandparents gave Rachel early insights around caring for the elderly. All of those passions guide her in the work she does for Senior Living Specialists.
Scot Farber, Founder
Scot began his early groundwork education from his parents who were married for nearly 60 years. He also developed a great deal of respect, honor and integrity from his grandfather, Colonel Leonard Farber.
Scot later earned his graduate master’s degree in International Business from the University of Texas at Dallas. Scot is also involved in commercial real estate which focuses heavily around building trust through networking and relationships.
He likes to spend his spare time exercising and taking trips to their property in the beautiful countryside of Texas. His passion for travel with his wife and kids along with a green thumb in gardening keep him grounded and content. Scot climbed Kilimanjaro in Tanzania, Africa, and managed to raise over $26,000 for Make-A-Wish in 2021
Scot shares his passion for health and wellness with his wife. Together, they carry that passion through their daily work with families across San Antonio needing to find the right senior care community.
Cyndi Pressler
Cyndi is a Texas girl born and bred having lived, traveled and/or worked in all the 5 major areas of the state. She loves history, geography, writing and travel. Texas offers opportunity for all of that and more! Cyndi has also traveled to many of the other states in the U.S. and abroad to Italy. As well, she was privileged to experience life in Central America (Honduras) and Mexico during her early childhood and again during a short time in her teen years. She loves culture, language, and people!
Cyndi’s career in the senior industry began at 17 years of age during her senior year in high school with a part-time job in a nursing home serving as a “Hey, You! Go do this, that, etc.” In those days, the only training you received was whatever the RN or LVN in charge offered, on the spur of the moment and you jumped in or jumped out!
Cyndi says she never intended to follow a health care related career. Instead, she thought maybe journalism and languages, and dreamed of traveling the world to find her niche. Instead, she chose a married life with children (23 grands so far)!
Somehow, she seemed to walk consistently through opportunity doors connected with senior industry in some facet. She says: “I count my lucky stars and God’s grace that I am where I am today. I received so many amazing opportunities to learn this industry, work for amazing people in profit, non-profit, local, and state government agencies all connected in services and programs supporting the senior care needs in Texas and beyond.
Some of Cyndi’s accomplishments have been to be an integral part of the history of assisted living, home care, intergenerational programming, education and training design for dementias, health administration, grant writing and more. She brings experience in knowing how to work with people, build teams, understanding seniors, their families and helping to connect the professional community that serves the industry.
Cyndi’s Self-Description: “I’m a storyteller! I love to talk with and listen to people. What can I say?! To quote Lady Gaga: “… I was born this way!”
Betsy Morris, Community Liaison
Inspired by a desire to make a difference in the lives of others, Betsy is a mother, social worker, yoga teacher, life coach, and writer who has spent over 30 years working with herself and others to use life’s struggles as a tool for personal, familial, and community transformation.
After earning a Bachelor of Psychology and a Master of Social Work (MSW), Betsy began her social work career at Children’s Protective Services. She then served as the Director of a foster care program, supporting families as they balanced the responsibilities associated with caring for foster children while maintaining the licensing requirements of the state. This experience, in addition to those with her aging parents, prepared her to help families with loved ones at the other end of the age spectrum as they search for a placement to meet their loved one’s unique social, psychological, and physical needs.
A new empty nester, Betsy is committed to redefining what aging looks like. She is passionate about natural health, exercising, and squeezing as much joy out of life as possible. She considers it a gift to work with Senior Living Specialists, touring homes and facilities in San Antonio and surrounding areas and connecting with a network of people dedicated to making life as rich and fulfilling as possible for the elderly.
Carrie Perry, Family Liaison
Carrie realized she loved being with seniors at a very young age. She gravitated to the cookie swaps and ornament exchanges at her church where most participants were seniors. When she took a position as a Marketing Director at a senior living community, she knew she was at home and in her element. Now with over 15 years in the senior living industry she strives to bring all her knowledge and resources to help families who need her. Having a grandmother who was diagnosed with Alzheimer’s and seeing the struggles her own family experienced was the best training she could have for her job. “My goal every day is to use the experiences, skills and knowledge God has blessed me with to help others and bring peace to their lives.”
Carrie is native to San Antonio and resides in Bulverde, where she enjoys spending time in the garden with her husband, raising her ducks and three amazing dogs. All three of her children are grown and on their own but she recently became a grandmother and now understands all the blessings that come with that title. She considers it both a priority and a necessary evil to stay physically and mentally healthy if she’s going to keep up her busy schedule. Her husband, Darryl, is a retired San Antonio Fire Fighter and a great cook. She considers herself a bit spoiled in that area. Her daughter and son-in-law are also firefighters in San Antonio so first responders have a special place in her heart.
Genevieve Gonzales, Community Liaison
Genevieve’s love for helping people began when she signed up for the Certified Nursing Assistant course while in her senior year of high school. For ten years, she helped nurses take care of patients of all ages, conditions, and backgrounds. The most rewarding aspect for her was always going home knowing she helped to make a difference in providing exceptional care to patients and their families. After her years as a nursing assistant, she worked in billing and coding for a pediatric cardiology practice, expanding her knowledge on insurances and the healthcare system.
Genevieve graduated from the University of Texas at San Antonio in the summer of 2024 with her Bachelor’s of Science in Health, Aging and Society. She is currently in pursuit of her Master’s in Health, Community and Policy. She is wholly dedicated to improving the life of seniors in San Antonio, a cause that is personally close to her heart after being a caregiver to her own family.
A native to San Antonio’s southside, Genevieve loves spending time with her husband, Joshua, and four cats. She enjoys cooking, running, going to the movies on Thursdays for new releases, concerts and especially outdoor activities. Just as she is driven to help people in the city she loves, she is also driven to try to visit and hike in all 63 national parks!
